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The Carter Effect

Director Sean Menard
Year 2017
Run Time 70min
Genre Documentary

Get ready to feel the “Vinsanity” with this unprecedented look at Vince Carter, the six-foot-six, eight-time NBA All-Star who made waves in Canadian basketball when he joined the Raptors in 1998. This engrossing doc chronicles his role in building the team’s profile and planting Toronto firmly on the world map.

Featuring appearances from Steve Nash, Director X, Mona Halem and Drake, as well as interviews with Carter himself, the film illuminates the thrill of the game and the complexity of the basketball industry.

An entertaining homage to a sports legend, and a love letter to Canada’s largest city, The Carter Effect captures the intoxicating mix of civic pride, music and diversity that makes Toronto so unique. The Carter Effect was nominated for Best Documentary at the Cleveland International Film Festival. 


Sean Menard

Documentary filmmaker Menard has directed and produced several sports docs, including On the Line, The Perfect Storm: Story of the 1994 Montreal Expos and Exceptional Status. His first feature-length doc was Fight Mom. Most recently, he directed episodes of Sole Origins, and UFC 25 Years in Short.



Vince Carter, Drake, David Stern


Drake, LeBron James, Maverick Carter




Biography, BIPOC Stories, History, Sports

Original Language


Canadian Distributor